In the News


Property Insight - Tuesday, 16 June 2015

The history of Trinity Group started since 2004, and it has now emerged as one of the premier developers in Malaysia. The company has built a solid reputation of bringing affordable yet luxurious living to its customers with features such as strategic locations, premium facilities and value-added infrastructure, under the direction of Trinity Group managing director Dato’ Neoh Soo Keat.

Its projects are known for its good investment values with high capital appreciation potential. With its philosophy of ‘Building Communities, Enriching Lives’, Trinity Group stands out among other developers of its class for its innovative product range and integrated marketing approaches.

It is constantly evolving, and aims to be on the cutting edge of modern trends and living concepts, to enhance the lives of its customers and the community it serves. Within a decade, the company has now developed six projects, with more developments in the pipeline.


“Trinity Group properties are very much sought after because of their prime locations, affordability, good investment values, and premium facilities,” said Neoh.

The group differentiates itself from other players in the property business by being creative and offering innovative living concepts to suit their lifestyles. Besides innovation, it strives to ensure that each development it creates brings value to customers.

It also recognises that luxury living should not be the privilege of a few. Hence, most of its projects would feature innovative features (RM7 million ramp in The Zest, RM3 million missing link in The Z, floating garden in The Z, and sky deck with floor-to-ceiling glass facade for Zeva) for the ultimate lifestyle experience.

“At Trinity Group, we pride ourselves in understanding the market demands and changing buyer trends. We strive to fulfil those demands in all our developments.”

“For the past ten years, Trinity Group focused largely on boutique developments in the Klang Valley region. Trinity Group is also looking at international markets such as China and London to develop some projects there,” added Dato’ Neoh.

Dato’ Neoh commented, “Our land bank strategy is to acquire as much land bank as possible within Malaysia, provided it is a strategic location with potential development capabilities. This is where my experience as a town planner comes in handy, foreseeing the potential of a location.”


“We have launched Trinity Aquata in May and we’re pleased to say that the response has been encouraging so far. We have been receiving a lot of interest calls and event bookings before the launch from our private viewing sessions. In fact, “Our recent Nationwide Pre-Launch has achieved a total 60% sales in KL, KK, Kuching and Penang.”

The project is launched this year and is expected to be completed in 2018 with a gross development value of RM300 million. Inspired by the fluidity of water, Trinity Aquata has many unique water features within the development, which comprises of two blocks of 26-storey condominiums with a total of 492 units.

Strategically located at KL South, Trinity Aquata is easily accessed by major highways such as Besraya Highway (BESRAYA), KL-Seremban Highway, Maju Expressway (MEX) and Middle Ring Road 2 (MRR2). The large catchment area will attract residents due to its strategic location. There are amenities nearby Trinity Aquata, which include the Terminal Bersepadu Selatan (TBS), Bandar Tasik Selatan LRT station, KTM Komuter & KLIA Transit Station.

The project is close to Bandar Malaysia at Sungai Besi, Kuala Lumpur-Singapore High Speed Rail and the upcoming MRT Line 2. There will also be a new station (MRT Line 2) – Taman Naga Emas station (500m) from Trinity Aquata. Trinity Aquata is designed with an extended balcony to capture breathtaking panoramic views of the KL City skyline and the Mines Resort City.

16 unique facilities that allow water to freely flow through seven water effect zones will be built, invoking an atmosphere of peace and serenity. The residents can experience a tranquil atmosphere from hammocks at the sunken lounge or the floating lounge. Trinity Aquata’s active water zone adds a fun element with an interactive water play nook, calm trail, bubbling trail and rain pavilion.

The pocket garden, lush landscaping and green foliage creates a healthy environment for wholesome activities. The sky terrace comes equipped with large glass panels offer an incandescent flow of natural light by reflecting the surrounding skies.

Knowing that security is one of the important aspects that home buyers will look at, Trinity Aquata will have patrolling guards, perimeter CCTV, and card access at the guard house, lobby, and facilities. Additional feature of panic button will be installed in each master bedroom for extra safety.

Besides the water-themed facilities, the project has an architectural edge over surrounding developments with its artistic and modern architecture. It is a superb development, coupled with good amenities. Trinity Group understands that today’s sophisticated and discerning buyers are also drawn to one-of-its-kind development (strong concept), which enables people to buy into a development which integrates both artistry and practicality.


“The development of Zeva is to be completed on schedule in July. All in all, Zeva embodies a futuristic approach, where innovative thinking, green design and intelligent technology are fused together, which is unparalleled to others,” commented Dato’ Neoh.

Its strategic location is linked by a network of major highways, including the Damansara-Puchong Highway (LDP), the South Klang Valley Expressway (SKVE), the Besraya Expressway, the Maju Expressway (MEX), the North- South Expressway, and Serdang-Kinrara- Putrajaya Expressway (SKIP), which will improve accessibility for Zeva’s residents.

Interestingly, its close proximity to upcoming infrastructure such as LRT stations (Ampang line) and MRT Line 2 (Taman Sri Serdang) can further help to enhance capital appreciation and rental yield. Zeva is a unique commercial and residential development, featuring a 24- hour living concept lifestyle.

The urban vertical city has a vibrant, pragmatic and efficient design, specifically to appeal to Zeva 28th floor of all-glass sky deck Zeva @ Equine South Overall View Zeva Gourmet Boulevard Gen-Y. The integrated development features two blocks of 15-storey serviced apartments and one 20-storey studio block, set atop an elevated 7-storey car park podium, with a boutique retail area and a 60-feet-wide Gourmet Boulevard.

Built onto the 28th floor of this highrise development, the Sky Deck allows for residents and their guests to lounge, wine, and dine in a one-of-a-kind architectural wonder.

Dato’ Neoh shared, “We’ve achieved 97% sales for Zeva units and are left with premium units for our service apartments, only as all our studio units have been fully sold out.”


Dato’ Neoh foresaw that the upcoming trend of property development is the rising purchasing power of Generation Y home buyers who are looking forward to owning a house first and investing later. This means that there is a medium-long term demand that has a consistently rising trend.

“A stable growth of the average income, added to the ‘multiple incomes’ mindset of the Malaysian GenY, is going to build a stable and long-term foundation for a strong and consistent demand of properties priced between RM400k to RM750k. This trend will guarantee a prompt take-up of properties, in the range that are representing the backbone of a healthy property market,” he added.

He opined that “Today’s Gen Y are looking for high-rise buildings, as this will allow them to live not too far away from their working places and are very much trendy. High-rises are more in line with a ‘Smart City/Green City’ concept that most of the Gen Y are into nowadays.”

Another trend is the dual-key concept, recently launched in the market, which is helping to push more and more buyers towards high-rise buildings, as they look into this new concept as a nice way to be independent and have some privacy, even when sharing a condo.”


Trinity Group has faced a few challenges within this decade, but the one that is particular is during the development of The Zest. Dato’ Neoh said, “The Zest was rolled out when the country was experiencing the effects of the global economic downturn and yet this RM250 million project did very well despite the sluggish local economy. The project was sold out in just six months after its launch.

The success of the development was attributed to a combination of factors such as the developer’s sound understanding of the market dynamics to see a gap in the market place, and then assemble its resources to pursue the gap in the market place.”

Dato’ Neoh commented, “Moving into the next decade, we will continue to push ourselves to do better and continue to provide affordable luxury.  In keeping our promises of ‘Building Communities, Enriching Lives’, we have made numerous improvements and enhancements to our projects as well, making it a more pleasurable place to live in. We are also looking to expand to other regions such as Johor, and are always on the lookout for locations with good demand.”

“We are also exploring to go listed in 2016 – this plan has long been in the pipeline, and we now have the right team and right assets to accomplish this.”

Dato’ Neoh concluded, “We are looking to expand and bring our particular brand to the international market. For the time being, our focus will still be in the Klang Valley, although we do have a couple of overseas projects in the pipeline.”

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