BOUTIQUE property developer Trinity Group Sdn Bhd is looking to carry out four projects in the Klang Valley and one in Johor with a combined gross development value (GDV) of RM1.53 billion over the next two years, managing director Dato’ Neoh Soo Keat tells Real Reserve.

In the Klang Valley, these are Zeva @ Equine South in Bandar Putri Permai, Seri Kembangan (with a GDV of RM250 million and land size of 3.71 acres); a highrise development in USJ19, Subang Jaya (RM200 million, three acres); a project in Melawati, Ampang (RM180 million, three acres); and a project in Bukit Serdang near Pusat Perdagangan Seri Kembangan (RM300 million, five acres).

Of these, the facility packed Zeva - a mixed-use development comprising 446 serviced apartment units in a pair of 15-storey blocks, 320 studio units in a 20-storey block and 12 retail units - hit the market last month.

Targeted at first-time homebuyers, young families and working professionals, the units ranging from 881sq ft to 1,536sq ft start from RM350,000.

Coming on the heels of Zeva will be the highrise development in USJ19, slated for launch in Q1 2013.

In Johor, the proposed project, which will be the first in the state for Trinity Group, is a 1,200-unit freehold high-rise development with an estimated GDV of RM600 million. The units are indicatively priced between RM400,000 and RM600,000.

Neoh disclosed that the four yet-to-be named developments will comprise not only a good mix of residential and commercial components but also promise unique lifestyle concepts.

"Building affordable homes is part of our philosophy. Property projects are getting more expensive by the day and we want to offer middle-income earners and first-time buyers quality of life without having to worry about the price tag."

Going forward, he said Trinity Group, which is in no way related to Trinity Corp Bhd, the new name of Talam Corp Bhd, is considering to make a foray into Singapore and China for starters following its studies of property markets overseas including Cambodia, Colombo in Sri Lanka, London in the United Kingdom and Chicago in the United States.

For the long term, it intends to own hotels and shopping malls for recurring income.

Trinity Group expects its development in Seri Kembangan, Selangor, to achieve meaningful value appreciation

THE next hot address in the Klang Valley may well carry the Seri Kembangan post-code. Situated between Puchong and Cyberjaya, the area is fast developing as a new growth centre with several commercial and residential options to choose from.

Among the latest to be launched is Zeva @ Equine South by developer Trinity Group.

"Zeva is in an up-and-coming investment area," said Dato’ Neoh Soo Keat, Trinity's founder and managing director, during a media briefing last week.

"From Puchong, we are seeing demand move southwards to Putrajaya and Cyberjaya ... we are along this corridor of demand."

He pointed out that the commercial project has been designed to include "affordable homes for those shuttling between Puchong, Cyberjaya and Kuala Lumpur".

"We want to provide occupants with a wholesome and holistic living experience and make it 'the crown jewel' of Bandar Putra Permai," he said.

Zeva (which means "bright" in Greek) is a mixed-use development comprising 12 retail shops of three and four storeys (5,703sq ft to 13,423sq ft from RM2.8 million), 446 serviced apartments in a pair of 15-storey blocks (881sq ft to 1,536sq ft from RM350,000) and 320 studio units in a 20-storey block (455sq ft to 638sq ft from RM220,000).

Based on the starting price and a 90% loan margin repaid over 30 years, the monthly instalment would start from around RM1,000, making the project a viable option for first-time home-buyers and households with incomes of RM3,000.

Even at this price, residents will be able to indulge in life-style elements such as a state-of-the-art gym that will be constructed to appear as though it's floating atop the swimming pooh a 50m Olympic-length pool, a three-tier sky terrace that will be landscaped to serve as a green open space, sauna, multipurpose hall, laundrette, cafeteria, barbeque area, childcare centre and playground.

The project will be secured by a four-tier system. The leasehold project on a 3.71-acre site located at the intersection of Jalan Putra Permai and Persiaran Pinggiran Putra in Bandar Putra Permai will have a gross development value of RM260 million.

Accessible from KL or Petaling Jaya via the Lebuhraya Damansara-Puchong, South Klang Valley Expressway, Maju Expressway and North-South Expressway, the proposed Serdang-Kinrara-Putrajaya Expressway and Kinrara-Damansara Expressway are expected to enhance the project's connectivity.

INTEGRATED boutique developer, Trinity Group Sdn Bhd, aims to redefine the concept of condominium living with the launch of its new mixed development project, Zeva @ Equine South.

Located in Bandar Putra Permai, Seri Kembangan, Zeva @ Equine South features two blocks of 15-storey serviced apartments and one 20-storey studio apartment block, set atop an elevated seven-storey car park podium with boutique retail units.

According to Trinity Group general manager C.Y. Ng, the allure of Zeva @ Equine South is its concept of a wholesome and holistic living experience for homebuyers.

Additionally, the project is strategically located with accessibility to Kuala Lumpur and Petaling Jaya via major highways such as the Damansara-Puchong Highway and South Klang Valley Expressway.

There are also new proposed highways that will increase connectivity to the area including the Kinrara-Damansara Expressway (Kidex) and Serdang-Kinrara-Putra Highway (Skip), which Ng claims will add growth potential to Zeva @ Equine South.

The project, to be developed on a 3.71acre leasehold site, is expected to be completed by mid-2015.

“With the launch of Zeva @ Equine South, we are aiming to make waves in the Malaysian property market. We hope that we have set another benchmark for ourselves in introducing a unique concept to the market while delivering a quality product that our customers are pleased with,” Trinity Group managing director Dato’ Neoh Soo Keat said.

There will be 446 units of serviced apartments, 320 studio units and 12 boutique retail units.

The serviced apartments will have built-up areas of 881sq ft to 1,536sq ft, and are priced from RM350,000 per unit onwards.

The Zeva serviced apartments boast a state-of-the-art gymnasium, a 50m-long pool, childcare centre and a four-tier security system, among other facilities.

The studio units, on the other hand, will have built-up areas of 455sq ft to 638sq ft and are priced from RM220,000 onwards per unit.

Neoh noted that the average price for the serviced apartments is RM380psf, which is reasonable considering that the average prices in the surrounding area range from RM300psf to RM500psf.

Targeted at first-time home buyers, young families and working professionals, Zeva @ Equine South aims to deliver premium lifestyle facilities and elegant features at an affordable entry-level price.

Trinity Group will also be retaining three of the 12 boutique retail units.

The remaining nine units will be sold at RM2.8mil onwards per unit. Each retail unit has three or four storeys with built-up areas ranging from 5,703sq ft to 12,230sq ft.

Neoh said there is strong interest in their retail units although there is no final decision as yet on tenancies.

“But we will maintain the anchor tenancy,” he added.

Trinity Group had an initial target to launch RM640mil worth of development projects this financial year ending March 2013, but Neoh said the target could be revised.

Apart from Zeva @ Equine South which has a gross development value of RM260mil, the group expects to launch another serviced-apartment project in USJ early next year with a GDV of RM280mil.

The group is known for its other pocket-sized development projects such as Heron Residency and 19 Residency in Bandar Bukit Puchong.

Property developer Trinity Group Sdn Bhd hopes to bring a dynamic change to the Seri Kembangan skyline in Selangor with its latest project Zeva @ Equine South.

The development, which comprises three blocks of serviced apartments, sits on 3.71 acres (1.5ha) of leasehold land and has a gross development value (GDV) of RM260 million.

The developer will begin selling serviced apartment units at Zeva @ Equine South this weekend.

“We hope we have set a new benchmark for ourselves in introducing a unique concept to the market while delivering a quality product that our customers are pleased with,” said Dato’ Neoh Soo Keat, managing director and founder of Trinity Group.

Blocks A and B are 15-storey towers housing 210 and 236 units respectively. Block C is a 20-storey tower with 320 units. Block B will be open for sale this weekend to customers who had registered for the project earlier.

Neoh expects a take-up rate of between 70% and 80%. The other two towers will be open for sale later. The project is due for completion within 36 months.

The units in block A and B have built-ups from 881 sq ft to 1,536 sq ft with prices from RM350,000. Block C units are studio units of 455 sq ft to 638 sq ft. Prices for the units start from RM220,000.

The development also has a retail component comprising 12 units of 3- to 4-storey boutique retail shops with built-ups between 5,703 sq ft to 12,230 sq ft. Prices for the units start from RM2.8 million. Neoh said Trinity Group will retain three of the shop units and sell the rest.

Facilities for Zeva residents include a 50m Olympic-sized swimming pool, a 3-tier sky terrace, sauna, multipurpose hall, launderette, cafeteria, barbeque area, childcare centre and playground. The developer is also adding a sky club with a garden cafe and a WiFi hotspot.

Neoh said Seri Kembangan’s property market is growing. “Zeva is positioned in an up and coming property investment area. Prior to this, the central gravity of property investment was located within the north towards Petaling Jaya. Now we find it is moving south towards Putrajaya and Cyberjaya and Zeva is located within that centre of gravity.”

Located in Bandar Putra Permai, Seri Kembangan, accessibility is via major highways such as the Damansara-Puchong Highway (LDP), South Klang Valley Expressway (SKVE) as well as the proposed Kinrara-Damansara Expressway (Kidex) and the Serdang-Kinrara-Putra Highway (SKIP).

Trinity Group aims to launch projects with a total GDV of RM640 million before the end of its financial year (March 31, 2013). The developer plans to launch another serviced apartment project in USJ Subang Jaya with a GDV of RM280 million next.  

Trinity Group was established in 2004. Its developments include The Heron serviced apartments in Puchong, 19 Residency zero-lot bungalows in Puchong, The Zest serviced apartments, Latitute @ USJ 19 industrial development and The Z @ Bukit Jalil condominiums.

Set within the exclusive and mature neighbourhood of Taman Equine, Zeva Equine South will appeal to sophisticated property buyers with its stylish and practical designs at an affordable price level. Spanning 1.5ha (3.71 acres), this mixed development offers an invaluable investment opportunity especially for first-time home buyers. Comprising Residential units, Boutique Retail, Gourmet Boulevard and Sky Club units that form “The Passion for Living”, Zeva @ Equine South has an estimated gross development value of RM250mil.

Location strategically located at Equine South in Seri Kembangan, this development by Trinity Group Sdn Bhd is easily accessible via the Damansara Puchong Expressway (LDP), South Klang Valley Expressway (SKVE), Besraya Highway (BESRAYA), Maju Expressway (MEX) and North-South Expressway (NSE). Travelling to the city centre will soon be more convenient with the Serdang-Kinrara-Putrajaya Expressway (SKIP) and the proposed link from the MEX highway.

Educational institutions, such as the Alice Smith International School, Limkokwing University of Creative Technology, Universiti Putra Malaysia (UPM), Multimedia Malaysia University (MMU) and Universiti Tenaga Nasional (Uniten) are only a short distance away.

It is located opposite Aeon Jusco and Putra Walk. Other retail centres like the Giant Hypermarket and Pasar Borong Selangor are about a kilometre away.

Built-Up Area Zeva @ Equine South consists of 766 residential units. They come with two to three bedrooms per unit. The built-up space range from 82sq m (881sq ft) to 143sq m (1,536sq ft). There are numerous layout options available. The 12 exclusive Boutique Retail units are three to four storeys high. Each retail unit comes with its own lift and faces the main road. Built-up sizes range from 530sq m (5,703sq ft) to 1,136sq m (12,230sq ft). The Gourmet Boulevard will comprise food and beverage outlets, entertainment centres and specialty stores.

Located on the rooftop of one of the residential blocks, the Zeva Sky Club will be the first of its kind in the area. It will be opened to residents as well as the public. The Sky Club will offer modern facilities including a high-speed Internet station, library as well as a food and beverage facility including a “sky bar”. Facilities and amenities The development will be equipped with a four-tier security system such as regular patrol by guards, CCTV surveillance, and card access at the car park and lift lobby. The smart-card system will only allow vehicles into designated areas, effectively separating the parking lots of the commercial zone from the residential zone. Residents will be assured of enhanced security and enjoy peace of mind.

When completed, the development will provide a relaxing setting for recreation with comprehensive facilities such as a 50m Olympic-length “infinity” pool, “floating” gymnasium, sauna, star-gazing platform, cafés and bistros. For residents who love to entertain, there’s a barbeque area, multi-purpose hall and a deck for parties.

There will also be a children’s pool next to the interactive play area. All these facilities will be enhanced with landscaped features. Launch With the launch scheduled soon, Zeva @ Equine South is expected to be completed in three years time. Early buyers will have the opportunity to enjoy an attractive deal and there’s also a rebate of 7% for Bumiputera purchasers.

The Developer Trinity Group Sdn Bhd was incorporated in Malaysia in 2004 and its core business is in property development. The developer prides itself in its modern approach in integrated development and strategic construction for high-value products and excellent amenities. The company’s projects include the Heron serviced apartments, 19 Residency zero-lot bungalows, the Zest serviced apartments, Latitude@USJ19 industrial development and the Z Residence @ Bukit Jalil condominium development.

TRINITY Group Sdn Bhd (Trinity Group), syarikat pemaju hartanah mengunjurkan perolehan sehingga RM640 juta tahun ini berbanding RM420 juta yang dicatatkan pada tahun lalu bersandarkan pembangunan beberapa projek bercampur di sekitar Selangor.

Pemaju hartanah terkemuka itu bakal melancarkan projek pembangunan bercampur, The Zeva yang mempunyai nilai pembangunan kasar (gdv) RM260 juta pada April ini. Projek itu dilengkapi struktur pembangunan servis apartmen, apartmen dan rumah kedai dijangkakan siap sepenuhnya pada 2015.

Pengarah Urusannya, Dato’ Neoh Soo Keat berkata, The Zeva terletak di Seri Kembangan, Selangor dijangka menyumbang 33 peratus kepada unjuran perolehannya tahun ini dan pihaknya optimis mampu mencapai sasaran berkenaan kerana projek terbabit dibangunkan mengikut binaan moden yang mendapat perhatian pembeli masa kini.

 "Sebelum ini, syarikat berjaya membangunkan projek The Z Residance terletak di Bukit Jalil dan ia sudah hampir terjual kesemua unit kondominium yang ditawarkan kepada orang ramai"

The Z Residance tertumpu kepada pembeli dalam segmen mewah kerana ia dilengkapi dengan kemudahan seperti bumbung terbuka dan ruang taman.

"Berbanding pembangunan unit kediaman di The Zeva, ia tidak disasarkan kepada segmen pemilik mewah tetap lebih tertumpu kepada pembeli biasa dan harga yang ditawarkan tidak dapat diumumkan buat masa ini kerana ia dalam perbincangan." katanya kepada Bisnes Metro semalam.

Sementara itu, ketika ditanya mengenai perancangan Trinity Group untuk membangunkan projek kediaman mampu milik, beliau berkata, syarikatnya mempunyai hasrat untuk membangunkan kediaman dalam segmen berkenaan yang mungkin dibangunkan di lokasi Sri Kembangan, Selangor dengan harga ditawarkan bermula RM350,000 seunit.

"Harga berkenaan ditawarkan rumah jenis apartmen dan ia sudah dianggap murah kerana lokasinya yang terletak berhampiran Lembah Klang. Ia juga salah satu usaha yang ingin ditonjolkan dalam membantu kerajaan memberi peluang kepada golongan berpendapatan rendah untuk memiliki rumah pada masa depan." katanya.

Trinity Group Sdn Bhd has entered into a joint venture agreement with Team Builder Ventures Sdn Bhd to build a mixed-development on a 3.71-acre leasehold parcel in Seri Kembangan.

Team Builder Ventures managing director Tham Sun Weng and Trinity managing director Dato’ Neoh Soo Keat inked the agreement today, Trinity announced in a statement.

The project, named Zeva, will come up in Bandar Putra Permai and feature properties at entry-level prices, said the group.

"With a prime slot of land in Seri Kembangan, we searched for a joint-venture partner to unlock the full investment potential and value that this land had to offer. Trinity Group with its reputation and track record of outstanding value-added developments was the most fitting choice for us. This partnership enables us to tap into Trinity Groups' strengths in research and development and technical expertise to deliver high-quality and value-added offerings," said Tham.

Team Builder Ventures, a subsidiary of property investment and development company Nagariang Development Sdn Bhd, is the landowner.

"The challenge for 2012 remains for developers to innovate, add value and differentiate themselves in an increasingly competitive property market. We at Trinity Group recognise that we must be more resourceful and creative than ever before. This partnership reflects our readiness to collaborate with other players to bring products and services that are the best in its class to our buyers," said Neoh.

"Forging a mutually-beneficial partnership enables us to deliver the best possible offering to our valued customers in a timely and cost-effective manner without compromising on quality," he added.

TRINITY Group Sdn Bhd, akan melancarkan projek pembangunan bercampur, The Zeva dengan nilai pembangunan kasar (GDV) RM260 juta akhir bulan ini. Projek membabitkan 778 unit kediaman termasuk studio, apartmen servis dan kedai itu akan dibina berdasarkan struktur moden kontemporari selain menyediakan pelbagai kemudahan bertaraf mewah.

Pengarah Urusannya, Dato’ Neoh Soo Keat, berkata pembinaan The Zeva di tapak seluas 1.4 hektar di Seri Kembangan, Selangor akan bermula bulan depan dan dijangka siap Mei 2015.

“Trinity menawarkan kediaman mampu milik bagi unit studio, apartmen servis dan kedai masing-masing pada harga bermula RM200,000, RM300,000 dan RM2.8 juta,” katanya kepada Berita Harian.

 The Zeva yang dimajukan di tanah pajakan akan mengandungi tiga blok menempatkan 320 unit unit studio, 446 unit apartmen servis serta 12 unit kedai tiga dan empat tingkat, selain 1,500 lot tempat letak kenderaan.

Bagi unit studio dan apartmen servis, ia akan dilengkapi dengan tiga peringkat teres udara, kemudahan gentian optik, empat peringkat keselamatan, kolam renang, gimnasium, sauna, mesin pelupusan sisa buangan bernilai lebih RM1,000 seunit dan penghawa dingin, manakala kedai pula dilengkapi lif individu.

The Zeva yang boleh dihubungkan menerusi empat laluan utama iaitu Lebuh Raya Maju, Lebuh Raya Damansara-Puchong, Lebuh Raya Lembah Klang Selatan dan jalan biasa selain berhampiran dengan Cyberjaya dan Putrajaya disasarkan kepada golongan generasi muda, tambah Neoh.

“Bagi unit kedai yang ditawarkan, kami akan mempromosikan ia sebagai hab makanan dan minuman (F&B),” katanya.

The Zeva, katanya, dijangka menyumbang 40 peratus kepada unjuran pendapatan Trinity ini, dan pihaknya optimis mampu mencapai sasaran berkenaan berikutan projek itu dibangunkan mengikut binaan moden yang mendapat perhatian pembeli masa kini.

“Berdasarkan kejayaan jualan beberapa projek hartanah kami sebelum ini, di samping harga, kualiti dan kemudahan mewah yang ditawarkan, kami yakin dapat mencapai sasaran itu,” katanya.

Sementara itu, Neoh berkata, Trinity kini sedang meninjau beberapa kawasan berpotensi untuk dibeli di sekitar Pulau Pinang dan Johor Bahru.

“Buat masa ini kami masih meninjau kawasan berpotensi dibangunkan di luar Lembah Klang,” katanya, sambil menambah Trinity kini masih memiliki simpanan tanah sebanyak lapan hektar di Lembah Klang untuk dimajukan.

TRINITY Group Sdn Bhd, developer of modern lifestyle projects such as The Z Residence Bukit Jalil and The Zest @ Kiara 9, recently introduced itself to the Seri Kembangan area in Selangor with its Zeva @ Equine South.

This RM260 million project sitting on 3.71 acres of leasehold land comprises one studio block, two serviced apartment blocks and a retail podium of three to four storeys. Being its maiden venture in the area, the developer initially tested the waters by gingerly releasing one of the serviced apartment blocks ... and was met with an enthusiastic crowd that bought up all the units. That led it to open up its studio block, which was similarly received with 90% snapped up in just two hour.

What prompted the buyers to be so open with their cheque books was the concept, facilities and pricing of Zeva @ Equine South. Priced from RM220,000, which works out to a monthly instalment of RM1,000 based on a 90% loan margin repaid over 30 years, buyers will have use of a state-of-the-art gym that will appear to float above a 50m Olympic-size swimming pool, a three-tier sky terrace, sauna, multi-purpose hall, laundrette, cafeteria, barbeque area, childcare centre and playground. The entire project will also be secured by a four-tier system.

For those who missed out on the previous two launches, Trinity Group said it will soon be releasing the last block of serviced apartments, but that buyers should keep their eyes peeled or else they might miss it.

BUOYED by past success, Integrated boutique developer, Trinity Group Sdn Bhd, will be launching the third phase of its latest mixed- development project, Zeva Studio Apartments, from tomorrow.

Zeva@Equine South, comprising of serviced and studio apartments, plus shop offices, is located in Bandar Putra Permai, Seri Kembangan — providing an ideal residential-commercial combination, it said in a statement.

The Block A and B are 15-storey serviced apartment towers housing 210 and 236 units respectively, while Block C, a 20-storey building, consists of 320 units of studio apartments.

“The first and second phase of Zeva comprising of serviced apartments with 881 square feet onwards have achieved take-up rates of more than 90% within the first month after being launched,” said founder and managing director Dato’ Neoh Soo Keat.

He said the development offers the perfect balance between environment design and lifestyle. He added that 40% of Zeva's early buyers are recurrent buyers of Trinity's previous projects – The Zest and The Z Residence.

Each Zeva's Block C studio unit spans across an area of 454 to 646 sq ft and is priced from RM220,000 onwards. The development also provides buyers various amenities and facilities like a floating gymnasium, three-tier sky terrace, a 50m Olympic-length infinity pool and a sky club. The project is scheduled to be completed in June, 2015, Neoh said.