INTEGRATED boutique developer, Trinity Group Sdn Bhd, aims to redefine the concept of condominium living with the launch of its new mixed development project, Zeva @ Equine South.

Located in Bandar Putra Permai, Seri Kembangan, Zeva @ Equine South features two blocks of 15-storey serviced apartments and one 20-storey studio apartment block, set atop an elevated seven-storey car park podium with boutique retail units.

According to Trinity Group general manager C.Y. Ng, the allure of Zeva @ Equine South is its concept of a wholesome and holistic living experience for homebuyers.

Additionally, the project is strategically located with accessibility to Kuala Lumpur and Petaling Jaya via major highways such as the Damansara-Puchong Highway and South Klang Valley Expressway.

There are also new proposed highways that will increase connectivity to the area including the Kinrara-Damansara Expressway (Kidex) and Serdang-Kinrara-Putra Highway (Skip), which Ng claims will add growth potential to Zeva @ Equine South.

The project, to be developed on a 3.71acre leasehold site, is expected to be completed by mid-2015.

“With the launch of Zeva @ Equine South, we are aiming to make waves in the Malaysian property market. We hope that we have set another benchmark for ourselves in introducing a unique concept to the market while delivering a quality product that our customers are pleased with,” Trinity Group managing director Dato’ Neoh Soo Keat said.

There will be 446 units of serviced apartments, 320 studio units and 12 boutique retail units.

The serviced apartments will have built-up areas of 881sq ft to 1,536sq ft, and are priced from RM350,000 per unit onwards.

The Zeva serviced apartments boast a state-of-the-art gymnasium, a 50m-long pool, childcare centre and a four-tier security system, among other facilities.

The studio units, on the other hand, will have built-up areas of 455sq ft to 638sq ft and are priced from RM220,000 onwards per unit.

Neoh noted that the average price for the serviced apartments is RM380psf, which is reasonable considering that the average prices in the surrounding area range from RM300psf to RM500psf.

Targeted at first-time home buyers, young families and working professionals, Zeva @ Equine South aims to deliver premium lifestyle facilities and elegant features at an affordable entry-level price.

Trinity Group will also be retaining three of the 12 boutique retail units.

The remaining nine units will be sold at RM2.8mil onwards per unit. Each retail unit has three or four storeys with built-up areas ranging from 5,703sq ft to 12,230sq ft.

Neoh said there is strong interest in their retail units although there is no final decision as yet on tenancies.

“But we will maintain the anchor tenancy,” he added.

Trinity Group had an initial target to launch RM640mil worth of development projects this financial year ending March 2013, but Neoh said the target could be revised.

Apart from Zeva @ Equine South which has a gross development value of RM260mil, the group expects to launch another serviced-apartment project in USJ early next year with a GDV of RM280mil.

The group is known for its other pocket-sized development projects such as Heron Residency and 19 Residency in Bandar Bukit Puchong.