TRINITY Group, a property development firm, celebrated the official launch of its signature project The Zest Serviced Apartment @ Kinrara 9 with a key handover ceremony and the opening of a RM7 million access ramp in Bandar Kinrara on Monday.
Held at The Zest Point in BK 9 located along the Bukit Jalil Highway, the ceremony was launched by Housing and Local Government Minister Datuk Seri Chor Chee Heung and Trinity Group founder and managing director founder Dato’ Neoh Soo Keat.
The Zest is an integrated project that consists of 720 units of serviced apartments, 20 units of shop offices and 24 units of retail outlets to offer residents and visitors a one-stop lifestyle centre with a wide spectrum of living and entertainment options.
Neoh said The Zest was completed three months ahead of its schedule of April 2012. The project was launched in April 2009 and completed in December last year. It also received the Certificate of Completion And Compliance on the same month.
The serviced apartment units, sold out six months after their official launch, were priced between RM250,000 and RM350,000.
"Our customer excellence commitment is what prompted us to offer additional amenities as value-added elements.
"We invested in the RM7 million ramp, measuring 300m in length, which will lessen traffic congestion and commuting time.
“It is a timely project in support of the government's recent approval of green neighbourhood and low carbon city framework and assessment system aimed at reducing the nation's carbon emissions.” he said, adding that the group had also constructed Malaysia's first air-conditioned bus stop in front of The Zest Point.
The ramp, which is accessible from the highway in the direction of Puchong, offers convenience to residents as they need not travel the 8km to make a U-turn near Technology Park Malaysia to enter The Zest. Residents will save 15 minutes of travelling time with the ramp.
"We gain from society and thus we must give back to society. This is part of our corporate social responsibility to give back to the community in which we operate."
Chor commended Trinity Group for providing quality and affordable homes under the National Housing Policy (NHP).
He also hoped the firm would continue to support the Federal government by building apartments and landed properties within the affordable price range.
Chor said it was imperative for the government and private sector to work together to create a competitive and sustainable housing industry.
“The partnership will benefit homeowners as well as housing developers. I am pleased to see Trinity Group taking a leadership role in raising the industry bar for private developers and employing the six thrusts in the NHP as its guiding principle to achieve conducive and liveable environments and shared community infrastructure and foundation,” he said.
Chor said that it was up to local developers if they want to use Singapore's Building and Construction Authority's Green Mark Scheme in their developments.
“There is not much difference between our Green Building Index (GBI) and the Green Mark. Some of us have the mentality that what comes from an advanced country must be better. Many developers are going for the Green Mark and the GBI to capture two of the best.
"I leave it up to them (developers). If they can satisfy GBI's criteria under the guidelines, that is good enough."